Leadership Portfolio Assignments

Executive Leadership

In this module, a research was conducted on a leader in the entertainment industry who inspired us with his/her leadership qualities. In my leadership research, I chose to present Jay Z’s diversified method of investments and entrepreneurship skills with Roca-Wear. Through this, i learnt on how diversifying income into different avenues while using credibility from in Jay Z’s case, music, can produce a profitable personal outcome and also ways to apply leadership skills in the real world.

Business Story Telling and Brand Development

For this module, I designed a logo which branded a company’s message, developed a mission statement and researched competitors demographics by using web analytic tools. From this module, i learnt the importance of conveying a brands image and the importance of understanding and studying the target market.

Entertainment Business Finance

In this module, I interviewed a banker from Bank of America to understand how banks invest their funds and the criteria for issuing loans to those who wish to find an investment loan or start up capital. I also worked on a spreadsheet to forecast sales projections, calculate a company’s budgets, profit margins and break even points which were all to be used in a developing business plan.

Negotiation and Deal Making

In this module, a presentation of a deal negotiation conducted by myself outside the campus with a professional was applied. I represented an independent rock show organizer to attain targets for his negotiated contract which went to his favor. I learnt how emotions, research and choice of words would play a vital role in a deal negotiation process.

Product & Artist Development

An interview with Disco San Andreas and his experience with managing artist such as a member from boy band Take 5. This had proved worthy and educated me in how to better manage artist in circumstances as well as applying leadership qualities into completing a project or task. I learnt how to understand where an artist was coming from and ways to negotiate a common understanding and target goal between artist and manager.

Advanced Entertainment Law

For this, I turned in a research thesis on the law suite case between Limewire and RIAA. From here i learnt about the laws and legal procedures in the Entertainment industry. I learnt about risk that a company should be aware of to avoid legal liabilities in the entertainment industry.

Entertainment Media Publishing and Distribution.

For this module, i developed a query letter, press kit and biography for an artist. Learning these skills thought me how to efficiently pitch an artist for press releases, booking agents and for artist sponsorships/endorsements.

Digital Marketing

For the distribution and digital marketing plan module, an analysis on various online digital distributors for music were compared to find the best suited deal for an artist i managed. A successful selection of an online distributor was followed by a marketing campaign plan using web 2.0 facilities for music download and promotions with E-coupons. I also learnt how to utilize social media to maintain a close relationship with clients and fans. I also learnt how to monitor keyword searches using analytical tools to optimize search results for the artist i managed.

Mobile Marketing and Commerce

As part of my research on mobile marketing and commerce, i conducted an interview with those of various age groups and demographics to find out their prime usage of mobile phones and their reception to mobile marketing and its technology. This taught me a better understanding of the future and present potential of MMC.

Business Plan Development

For my business plan development, the advantages and non importance of writing a business plan for a business were compared between opinions from Guy Kawasaki and Calvin Going. From this comparison thru research, i learnt that the importance of a business plan, what makes a good business idea that is valuable and the drive behind the management. In this module i also developed a complete business plan which was presented to potential investors.

Swimming deep in foreign waters

120 days, an EP awaits to be released out of my system. During the arrangement process in my home studio, a discovery of a change in style that appealed to me was experienced. Its amazing where experimentation could take you in making music. At this point heaps of emotions are just waiting to burst out into a song and i figured that 120 days will be a reasonable amount of time to lay down 3 songs i am confident of that will be rearranged for the upcoming currently untitled EP. Stay tuned.